COSEE OLC (with University of Washington and The Seattle Aquarium)
March 04 2009
COSEE OLC is all about creating community around our ocean. OLC stands for Ocean Learning Community, and therefore the goal of the site was to allow the offline community to connect online.
Funded by grants from the National Science Foundation, the University of Washington's School of Ocean and Fishery Sciences, School of Education and the Seattle Aquarium teamed up to take on the task of bringing scientists, educators and citizens together to share ocean knowledge.
The site has a members area (anyone can join), where social media marketing functions such as profiles, Facebook-like statuses phrased as "What I am working on" and the ability for users to submit content bring the ocean community online.
"Two Minutes of Cool Science" is designed to help bring hot ocean topics to light in small, palatable chunks, designed with the online attention span in mind.
Locus' email marketing tool, integrated with Vertical Response tops it all off as way to keep all community members up to date, even if they haven't logged on in a while.
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ODOT Region 1 Intranet
January 13 2009
Region 1 of Oregon’s Department of Transportation (ODOT) is made up of almost 500 employees from Portland to Mt. Hood, who work in the field, at a desk, in a truck or on the scene of a mudslide, as the case often is in rainy Oregon. The marketing team at ODOT sought an Intranet to effectively communicate with each of these employees (even those who don’t work at a desk), to facilitate and improve region-wide communication.
Locus came in with content management and functionality recommendations to help ODOT achieve their goals. The result is a dynamic Intranet that allows the ODOT administrators to easily update a photo of the day (or two), articles that spotlight employee’s jobs, news from the Region 1 Manager, Jason Tell (aptly titled “Tell it Like it Is”), an event calendar complete with Microsoft Outlook event cards, and a section dedicated to region resources such as phone directories and project reports.
Finally, one of the most creative features of the site is the “Content to Go” area which allows the administrators to package and post pieces of the website in PDF format to be printed and read in break rooms, truck cabs and yes, even en route to that roadside mudslide!
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Aquaglide
January 07 2009
From standup paddleboards to floating teeter totters and playgrounds, Aquaglide and APaddlesurf brands have the ultimate line of fun-for-all water products. They truly are “all about water”.
The new Aquaglide.net is a redesign of the Locus-built Aquaglide website launched in 2007. Locus worked with Brand Manager, Peter Arpag to redesign the product database to be quick and easy to update as new products and product categories come online, to keep up with the swiftly growing brand. Site wireframes preceded the site designs to ensure that new product detail pages would be usable and house the content in a logical format.
The new site has an emphasis on larger, stunning photography along with easy to use, feature-filled product detail pages instead of the multiple product pages on the old website. Additionally, the site is built to house product videos, and related products so that users can shop, seeing footage of the products in action as well as know which products are compatible.
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Maupin Stoves and Spahs
December 16 2008
Maupin’s Stoves-n-Spahs, located in the heart of the historical downtown district of The Dalles has been providing warmth and relaxation to residents of the Columbia Gorge since 1990.
Seeking a way to both educate potential customers and provide an interactive tool for sales leads on the website, Locus concepted “shopping questionnaire” forms for customers looking to purchase a stove, spa or pool. The questionnaire walks them through the essential questions to ask in order to determine the best product based on the customer’s needs.
Feeling chilly? Fill out the “Buying a Spa” or “Buying a Stove” questionnaire today and begin the shopping process!
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Carleton Hart Architects, PC
December 09 2008
Carleton Hart Architects specializes in green architecture, smart and usable spaces and over all pleasing aesthetics, so it was a good fit when they contacted Locus for a new web presence.
Wanting to show their process and their projects in a clutter free design, Locus went to work crafting a site architecture, and wireframes (aka “blueprints” in architecture-speak) to get the groundwork laid for design.
Integrating with a logo and branding redesign, the site took on a minimalist feel, so that the portfolio pieces pop out of the page.
Behind the scenes, modules for projects, photos, news, staff members as well as the Locus-built content management system allow the crew at Carleton Hart to keep the site up-to-date as new projects are completed, and a search engine friendly site structure helps Google pick up the information and index it for potential customers looking for a great architecture firm.
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Locus Interactive is a web design and development agency located in Hood River, Oregon, with a national clientelle. We provide creative results-driven web solutions that include design, development, hosting, marketing, and rich content creation.
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